Posted at February 6, 2010 @ 11:49 am by Dillon in news, opinions
I thought it was kind of funny to find out that one of America’s largest corporations has decided not to advertise during the Super Bowl. Pepsi Co has announced that it will not air any commercials this year after a 23 year consecutive run of Super Bowl commercials.
The Company has announced plans to use that money to instead fund a ground up campaign to build a customer base. They have planned to give away millions to worthy projects all around the U.S. they believe that they can get better results by going this route and will begin a groundswell of support for their idea and their product as well. I wish them luck!
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